Author: Christian Thomson

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Digital Marketing

Measuring Your Marketing

February 8, 2021  •   4 min read

If they weren’t already aware of it, many businesses discovered in the past year the importance of their marketing presence. Simply pouring money into your marketing efforts, however, is not enough—you need to be sure that you are investing in strategies that work. This involves finding the right platforms for your business and using them effectively to reach your goals. To measure whether your marketing is effective, here are some points to consider.

Top Marketing Tips for 2021

Digital MarketingSocial Media

Top Marketing Tips for 2021

January 20, 2021  •   4 min read

We have all had to make significant changes over the past year and that has resulted in a marketing landscape that is quite different for 2021. Not only have the ways in which we do business changed, but priorities have also shifted to health and well-being.

How to be Sustainable in 2021

Interviews

How to be Sustainable in 2021

January 18, 2021  •   3 min read

If you feel the pressure to operate a truly sustainable business, you’re not alone. Today more than ever SMEs are under the microscope in their environmental and social practices. Without proper sustainability strategy, what often happens is so called “green washing”; companies painting themselves as sustainable when they truly aren’t.… Read more

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Search Engine Optimization

How the Pandemic May Affect Holiday Shopping

December 9, 2020  •   3 min read

For most of us, holiday shopping conjures images of crowded malls, long lines of increasingly impatient customers, a lack of parking, and perhaps a last-minute rush to grab the final item on the shopping list. This year may see little or none of that, with 56% of Canadian shoppers indicating that the pandemic will affect their shopping plans for the holidays.… Read more

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Digital MarketingSearch Engine Optimization

Corona Virus and E-Commerce

November 7, 2020  •   4 min read

Canada is in the midst of a sudden and dramatic shift. While interest in e-commerce has been growing in recent years, the arrival of COVID-19 forced Canadian retailers of all sizes to quickly adapt and avail themselves of this resource, opening their virtual doors even as their physical ones closed.… Read more