When you find the right marketing agency, it can do wonders for your business. It can and should be a mutually beneficial partnership.
Unfortunately, there are times when the relationship doesn’t develop as it should, and you might be frustrated at the lack of results.
Despite this, some tend to continue hoping for the best, thinking that with a little more time, things will fall into place.
A business owner who has worked with a given agency for an extended period and only recently becomes dissatisfied may feel a sense of loyalty, making them hesitate to seek out a new partner.
If your marketing agency partner is not providing you with the results you need, or if you have concerns about their behaviour and method of operating, these are red flags that should not be ignored. Here are some signs it may be time to change marketing agencies.
Poor Communication or Lack of Contact
In any relationship, business or otherwise, open communication is required for success. If you find that you are not communicating well with your marketing agency, or worse, not communicating much at all, it is certain that your business is suffering. This lack of dialogue between you and the agency can easily result in critical misunderstandings and lost opportunities.
An agency that is not communicating with you, or that is communicating in an unclear manner that leaves you with more questions than answers, is not providing the service that you deserve and is demonstrating that you are not their priority.
Lack of Reporting
Much like with more general communication, a lack of reporting is highly problematic. You should be receiving regular reports about the strategies being employed by the agency, with information about which are working, which are not, and how the situation can be addressed. These reports should indicate the actual work that the agency is doing for you, how they are living up to their contractual obligations, your ROI, and much more.
Poor Understanding of Your Industry
If your marketing agency is to offer you genuine assistance, they need to have a proper understanding of your industry, your business, and your customers. This is how they can formulate effective strategies that work for you.
When an agency lacks an understanding of its audience, it won’t have the means of connecting with them as it should. Your audience needs to be adequately engaged to see the best results. Otherwise, you are paying for work that is not truly effective.
You Don’t Understand Their Strategies or Disagree With Them
Success in virtually any pursuit requires proper strategy. Is your agency’s strategy problematic for you? Perhaps it doesn’t align well with your company culture and your objectives. Or maybe, when they explain it to you, it doesn’t make sense.
Creating a winning strategy involves many components, including your goals and success metrics. It also takes into account any deadlines to respect or timelines to follow. The agency should be able to explain its strategy to you in a way that makes sense, and it should be agreeable to you.
The agency also needs to maintain a degree of flexibility. Not every strategy is immediately successful, and some may never be. Your marketing partner should be able to recognize when a strategy needs adjusting and be capable of making the necessary changes.
They Consistently Fail to Reach Their Goals
It’s normal and human to make the occasional misstep, and some strategies will fail, which is why flexibility and the ability to change are essential. However, an agency consistently failing to meet its goals presents a problem that cannot be overlooked. They may also make promises they can’t or don’t keep.
Is your marketing agency continually missing deadlines or not delivering what they have promised you? Are they experiencing more failure than success? You can’t afford to pay for services that are not producing the desired results.
You Need a New Marketing Agency
If you recognise any of these red flags in your marketing agency, there is a simple solution. You can get the results you want and need by switching to a marketing agency that will put you first and provide you with the best possible service. There’s also never been a better time to make a switch than right now, as Marwick offers you the opportunity to switch and save.
Don’t continue working with an agency that is not putting you first and not bringing you results. At Marwick, we have the experience and expertise to help you reach your goals. Contact us today to see how we can help you.
Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing. Founded in 2012, Marwick has grown from a start-up to the 11th Fastest Growing Company in Canada in 2020 and expanded into the UK in 2019.