Case Study

10 Over Surf Shop

Zero To (Google) Hero


  • #1 on Google for “Surf Shop” against competitors of 30 years
  • 3x website traffic in 12 months
  • 1,794% increase in social media followers month on month
Marwick Marketing has had the pleasure of bringing 10 Over Surf Shop from an idea to a successful e-commerce brand in less than 24 months. We have taken care of branding, Shopify development, social media marketing, print advertising, events, co-branded partnerships, SEO, and Google Ads optimisation.

As of 2023, the global surfing industry is valued at approximately $4.2 billion and is projected to grow to $5.5 billion by 2030. This market includes various segments such as surfing boards, apparel, and accessories, with the surfing boards segment expected to reach $3.9 billion by 2030, growing at a CAGR of 3.6% (Research & Markets). The industry’s growth is driven by factors such as the increasing popularity of surfing, advancements in surfing equipment, and the rising number of surfing parks and wave pools (GlobeNewswire).

10 Over Surf Shop is now well-positioned to grow over the coming years as a market leader, boasting 300 5-star Google reviews, double that of its competitors, many of whom have been in business for over 25 years prior to the inception of 10 Over Surf Shop.