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Case Study

Coffee Addicts : Instant Coffee To Instant Success

Instant Coffee To Instant Success

Highlights

  • Referring Pages: Increased to 236 by the end of 2021.
  • Organic Traffic: Increased by approximately 54% from January to December 2021.
  • Return on Ad Spend (ROAS): Achieved 2261%.

 

Coffee Addicts is an online retailer, specialising in cafe and home barista equipment, supplies, and parts. They serve customers across the globe, offering a wide range of products to enhance the coffee-making experience.

When Coffee Addicts partnered with Marwick Marketing in August 2020, their primary goals were to increase organic traffic to their website and enhance their Google Ads strategy to boost immediate sales.

One of the significant achievements for Coffee Addicts in 2021 was a remarkable increase in referring pages. By the end of the year, the number of referring pages had surged to 236, marking a substantial rise from previous months. This growth played a crucial role in enhancing the website’s authority and visibility.

Through diligent SEO efforts, Coffee Addicts experienced a dramatic boost in organic traffic. From January 2021 to December 2021, organic traffic increased by approximately 54%. This impressive growth is a testament to the effective SEO strategies implemented by the Marwick team, including keyword optimisation, content creation, and technical SEO improvements.

In addition to the organic traffic growth, Coffee Addicts saw a phenomenal return on ad spend (ROAS) through their Google Ads campaigns. Reflecting a staggering 2261% ROAS, the campaigns were meticulously crafted and optimised to ensure maximum efficiency and profitability. This success in paid advertising underscored the effectiveness of a well-rounded digital marketing strategy.

Marwick Marketing’s collaboration with Coffee Addicts has been a resounding success. By significantly increasing organic traffic and achieving an exceptional ROAS, Marwick has demonstrated its expertise in digital marketing. Coffee Addicts is now better positioned to continue its growth and establish itself as a leading retailer in the cafe and home barista equipment market in Canada.