The Challenge
Dart Marina Hotel, a luxury waterside destination in Dartmouth, Devon, wanted to modernise its digital presence and increase direct online bookings. Their existing website no longer reflected the premium quality of their offering, and visibility in search results had stagnated. With a growing reliance on third-party booking platforms, Dart Marina sought a strategy to strengthen direct engagement and increase organic performance across all digital channels.
The Solution
Working closely with Dart Marina’s management team, Marwick Marketing designed and implemented a complete digital transformation. This began with a new, conversion-focused website that reflected the brand’s elegance and attention to detail.
Alongside the new website, our team developed a comprehensive SEO and content strategy, integrating structured data optimisation, keyword mapping for luxury travel intent, and improved internal linking.
