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Case Study

Oxbow : Social Media Powers Surf Show Sales

Social Media Powers Surf Show Sales

Highlights

The two branded instagram reels received over 22,410 views in only a few weeks driving traffic to the dedicated Eventbrite page. The reels received over 20 hours of watch time. Without using any paid media budget to Meta the results were fantastic and led to a sell-out surf movie night filling all 200 seats.

When Oxbow approached us to run a brand activation in Newquay we could hardly say no, we knew the power of social media would be the best way to get “bums on seats”.

 

This iconic French surf brand has an incredibly rich history with surfing, sponsoring the World Masters in 1997, The World Longboard Tour in 1991 & 1992 and of course being Laird Hamilton’s main sponsor when he caught the iconic Millennium wave at Teahupoo in 2000.

 

Marwick Marketing set out to build out a customised social media strategy utilising strategic partnerships with Wavelength Surf Magazine and YETI.

 

The two branded instagram reels received over 22,410 views in only a few weeks driving traffic to the dedicated Eventbrite page. The reels received over 20 hours of watch time. Without using any paid media budget to Meta the results were fantastic and led to a sell-out surf movie night filling all 200 seats. 

 

To understand how social media integrates into your overall marketing strategy, give us a call on: 01637 226229