Bedruthan Hotel, a renowned coastal retreat, partnered with Marwick Marketing to enhance its online presence and increase organic traffic. The goal was to strengthen search visibility and engagement, ensuring the hotel remained a top choice in a highly competitive market.
Marwick Marketing, established in 2012, is a leading digital agency with a deep specialisation in destinations and independent hotels. As a certified Google Partner Agency, Marwick brings a proven track record of delivering exceptional results for hospitality brands worldwide.
Although Bedruthan Hotel enjoyed strong brand loyalty, the growing competition within the hospitality sector meant that visibility in search results needed improvement. The clear objectives were:
-
Drive higher volumes of organic traffic
-
Expand search engine visibility
-
Sustain a high-quality user experience whilst growing reach
Marwick Marketing implemented a full-scale SEO strategy that included:
-
Technical SEO Enhancements: Improving site speed, addressing indexing issues, and optimising for mobile performance.
-
Keyword Targeting: Focusing on high-intent, relevant search terms related to luxury coastal breaks.
-
Content Development: Creating informative and engaging blog articles and enhancing key landing pages to match search intent.
-
Link Building Campaigns: Acquiring authoritative backlinks through digital PR initiatives and strategic partnerships.
-
Local SEO Focus: Strengthening local visibility through Google Business Profile optimisation and building trusted local citations.
Through strategic SEO efforts, Bedruthan Hotel achieved remarkable growth:
-
Total clicks increased by 64%, rising from 9,020 to 14,800 clicks.
-
Total impressions grew by 69%, increasing from 93,600 to 158,000.
This sharp rise in both clicks and impressions highlights the successful expansion of Bedruthan’s online visibility. Despite a broader keyword strategy targeting a wider range of searches, the quality of traffic was maintained, ensuring continued engagement and brand relevance.
The collaboration between Bedruthan Hotel and Marwick Marketing exemplifies how a well-executed SEO strategy can deliver outstanding digital growth. With a 64% increase in traffic and a 69% boost in impressions, Bedruthan Hotel is now better positioned than ever to attract and convert online visitors, securing its place as a leader in luxury coastal hospitality.
Marwick Marketing’s heritage, industry specialisation, and status as a Google Partner Agency provided the expertise and support needed to drive these results — reinforcing why independent hotels trust Marwick to help them thrive online.
