The Challenge
Venton Ltd operates two complementary divisions — a Conference Centre in Cornwall and a Chartered Accountancy practice. Despite offering excellent facilities and professional financial services, their previous website struggled to perform. It lacked clarity between the two business areas, had limited organic visibility, and was not converting visitors effectively.
Venton approached Marwick Marketing to design and deliver a new website and digital strategy that would:
- Unite both services under one cohesive online presence
- Increase organic search visibility and website traffic
- Improve conversion rates and generate more qualified enquiries
The Solution
Working closely with the Venton team, Marwick Marketing developed a modern, SEO-focused website with a clear dual-service structure. The new site delivers an intuitive user experience, optimised for both search engines and prospective clients.
Key elements included:
- Clear navigation and structure – dedicated pathways for Conference and Accountancy services, with tailored landing pages for each audience
- Technical SEO optimisation – fast loading times, mobile-friendly design, schema markup, and improved crawl efficiency
- Targeted content strategy – keyword-led copywriting for both “Cornwall conference venue” and “accountancy in Cornwall” search intents
- Conversion optimisation – distinct calls-to-action (“Book Now”, “Get in Touch”) and contact forms designed to increase enquiries
- Local SEO focus – strengthened presence across regional search results to attract both local clients and event organisers
This holistic approach created a unified digital brand while ensuring each division could perform independently in search.
The Results
Since launching the new website and SEO strategy, Venton has achieved exceptional growth across all key metrics:
- 85% increase in organic traffic year on year
- 59% increase in total website traffic year on year
- 29% increase in conversions from organic traffic year on year
These results highlight how strategic website design and SEO implementation can drive measurable growth across multiple service areas.
