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Case Study

Wavehunters : Riding High

310% increase in organic traffic

Wavehunters got in touch with the Marwick Marketing team with the simple goal of driving traffic to their website, increasing brand awareness and subsequent booking for the water sports and adventures that they offer in North Cornwall.

Highlights

  • Organic Traffic: Increased by 288% since November 2021.
  • Keyword Rankings: Consistently ranking 1st for ‘surf hire Polzeath’ and ‘Polzeath surfing’.
  • Organic Keywords: Increased by 204%.
  • Conversion Rate: Achieved 17.8% from July to September 2022.
  • Cost-Per-Click: Reduced by 37% in August 2022 compared to August 2021.
Wavehunters is a renowned surf school and adventure company based on Polzeath Beach in North Cornwall. They offer a variety of water sports and activities, including surfing lessons, stand-up paddleboarding (SUP), and boat trips. Their goal is to provide exceptional experiences on the stunning Cornish coastline.

Wavehunters approached Marwick Marketing with the objective of increasing website traffic, enhancing brand awareness, and boosting bookings for their seasonal water sports and adventure services.

Marwick Marketing implemented its proven SEO Cornwall framework, resulting in a remarkable 288% increase in organic traffic to the Wavehunters website since the partnership began in November 2021. The website now consistently ranks first for crucial keywords and key phrases such as ‘surf hire Polzeath’ and ‘Polzeath surfing’. Additionally, there has been a significant 204% increase in organic keywords on the site, enhancing its search visibility and attracting more potential customers.

Given that Wavehunters provides predominantly seasonal services, with peak season in the summer months, it was crucial to optimise growth and website traffic during this period. Marwick’s efforts led to an impressive 17.8% conversion rate from July through September 2022, ensuring that Wavehunters maximised their bookings during the busiest time of the year.

Marwick also managed Wavehunters’ Google Ads campaigns, achieving a 37% reduction in cost-per-click (CPC) in August 2022 compared to August 2021, prior to the partnership. This efficiency improvement meant Wavehunters could allocate their advertising budget more effectively, gaining more value from their ad spend.

Marwick Marketing’s strategic approach has significantly enhanced Wavehunters’ online presence and business performance. The substantial increases in organic traffic, keyword rankings, and conversion rates, alongside the reduced CPC, demonstrate Marwick’s expertise in digital marketing and commitment to achieving measurable results for their clients.