Digital Marketing

ecommerce online marketing

Digital MarketingSearch Engine Optimization

Corona Virus and E-Commerce

November 7, 2020  •   4 min read

Canada is in the midst of a sudden and dramatic shift. While interest in e-commerce has been growing in recent years, the arrival of COVID-19 forced Canadian retailers of all sizes to quickly adapt and avail themselves of this resource, opening their virtual doors even as their physical ones closed.… Read more

PPC Strategy In Uncertain Times

Digital MarketingGoogle Ads

PPC Strategy In Uncertain Times

August 20, 2020  •   3 min read

Very few of us, if any, have managed to remain untouched by COVID-19. Virtually everyone has been affected to one degree or another, sometimes physically and sometimes financially. Business owners are no less vulnerable than anyone else. Whether you run a large business or a small one, you may be wondering about the best way to manage your digital marketing, specifically your pay-per-click (PPC).… Read more

How to Remove Powered by shopify Marwick

Digital Marketing

How to Remove “Powered by Shopify”

June 19, 2020  •   3 min read

Shopify is incredibly popular for several reasons. Users enjoy its ease of use, the simple back end administration, the professional support, and the fact that all the technical details are taken care of for them. Perhaps most of all, they love the fact that is simply works so well.… Read more

Selling More Online With Google And Shopify

Digital MarketingGoogle Ads

Selling More Online With Google And Shopify (VIDEO)

June 17, 2020  •   31 min read

Hit Full Screen in the bottom right of the YouTube player! Enjoy as we dive into some of the channels of Google Ads to help you sell more online with Google.   Video Transcript Cassandra: So I’m just going to get this recording, so if you’re here and you need to duck out early, don’t worry about it, we will be sending out a followup email with the recording so you can keep an eye on it.… Read more

traditional marketing and digital marketing

Digital Marketing

Digital Marketing vs. Traditional Marketing

June 3, 2020  •   3 min read

While there are many ways to advertise your business, they generally fall into one of two categories: traditional and digital. Traditional marketing, as one can surmise from the name, has been in use for decades. Some would even say centuries. Digital marketing is more modern, taking advantage of newer technology and people’s changing habits.… Read more