Digital Marketing

Digital Marketing

Measuring Your Marketing

February 8, 2021  •   4 min read

If they weren’t already aware of it, many businesses discovered in the past year the importance of their marketing presence. Simply pouring money into your marketing efforts, however, is not enough—you need to be sure that you are investing in strategies that work. This involves finding the right platforms for your business and using them effectively to reach your goals. To measure whether your marketing is effective, here are some points to consider.

Digital Marketing • Social Media

Top Marketing Tips for 2021

January 20, 2021  •   4 min read

We have all had to make significant changes over the past year and that has resulted in a marketing landscape that is quite different for 2021. Not only have the ways in which we do business changed, but priorities have also shifted to health and well-being.

---

Digital Marketing • Search Engine Optimization

Corona Virus and E-Commerce

November 7, 2020  •   4 min read

Canada is in the midst of a sudden and dramatic shift. While interest in e-commerce has been growing in recent years, the arrival of COVID-19 forced Canadian retailers of all sizes to quickly adapt and avail themselves of this resource, opening their virtual doors even as their physical ones closed.… Read more

Digital Marketing

When It Comes to Culture, Marketing, and Tourism, How Thin is the Line Between Representation and Exploitation?

September 23, 2020  •   5 min read

We speak with Drew Kahuʻāina Broderick, an O’ahu-based artist whose work explores romanticized images of Hawai’i and the contexts surrounding them, about marketing’s complicated role in tourism.

---

Digital Marketing • Google • Search Engine Optimization

Strategies to Use for Better Google Reviews

August 31, 2020  •   4 min read

Of course, most people and businesses would say that they want to avoid getting negative reviews, but strangely enough, many are not actively pursuing good Google reviews, not realizing that this is causing them to lose out in the long run.… Read more

Digital Marketing • Google Ads

PPC Strategy In Uncertain Times

August 20, 2020  •   3 min read

Very few of us, if any, have managed to remain untouched by COVID-19. Virtually everyone has been affected to one degree or another, sometimes physically and sometimes financially. Business owners are no less vulnerable than anyone else. Whether you run a large business or a small one, you may be wondering about the best way to manage your digital marketing, specifically your pay-per-click (PPC).… Read more

---

Digital Marketing • Search Engine Optimization

How to Remove “Powered by Shopify”

June 19, 2020  •   3 min read

Shopify is incredibly popular for several reasons. Users enjoy its ease of use, the simple back end administration, the professional support, and the fact that all the technical details are taken care of for them. Perhaps most of all, they love the fact that is simply works so well.… Read more

Digital Marketing • Google Ads

Selling More Online With Google And Shopify (VIDEO)

June 17, 2020  •   31 min read

Hit Full Screen in the bottom right of the YouTube player! Enjoy as we dive into some of the channels of Google Ads to help you sell more online with Google.   Video Transcript Cassandra: So I’m just going to get this recording, so if you’re here and you need to duck out early, don’t worry about it, we will be sending out a followup email with the recording so you can keep an eye on it.… Read more

---