Digital Marketing • Google Ads
November 19, 2020 • 3 min read
It’s amazing how much can change in a year. The world today is not the same one that we knew at the start of 2020. During lockdown, businesses and everyday people adapted to changing circumstances by making use of technology. E-learning, e-commerce, and remote working all surged in popularity, and online social connections flourished.… Read more
Digital Marketing • Search Engine Optimization
November 7, 2020 • 4 min read
Canada is in the midst of a sudden and dramatic shift. While interest in e-commerce has been growing in recent years, the arrival of COVID-19 forced Canadian retailers of all sizes to quickly adapt and avail themselves of this resource, opening their virtual doors even as their physical ones closed.… Read more
September 23, 2020 • 5 min read
We speak with Drew Kahuʻāina Broderick, an O’ahu-based artist whose work explores romanticized images of Hawai’i and the contexts surrounding them, about marketing’s complicated role in tourism.
Digital Marketing • Google • Search Engine Optimization
August 31, 2020 • 4 min read
Of course, most people and businesses would say that they want to avoid getting negative reviews, but strangely enough, many are not actively pursuing good Google reviews, not realizing that this is causing them to lose out in the long run.… Read more
Digital Marketing • Google Ads
August 20, 2020 • 3 min read
Very few of us, if any, have managed to remain untouched by COVID-19. Virtually everyone has been affected to one degree or another, sometimes physically and sometimes financially. Business owners are no less vulnerable than anyone else. Whether you run a large business or a small one, you may be wondering about the best way to manage your digital marketing, specifically your pay-per-click (PPC).… Read more
June 19, 2020 • 3 min read
Shopify is incredibly popular for several reasons. Users enjoy its ease of use, the simple back end administration, the professional support, and the fact that all the technical details are taken care of for them. Perhaps most of all, they love the fact that is simply works so well.… Read more
Digital Marketing • Google Ads
June 17, 2020 • 31 min read
Hit Full Screen in the bottom right of the YouTube player! Enjoy as we dive into some of the channels of Google Ads to help you sell more online with Google. Video Transcript Cassandra: So I’m just going to get this recording, so if you’re here and you need to duck out early, don’t worry about it, we will be sending out a followup email with the recording so you can keep an eye on it.… Read more
June 3, 2020 • 3 min read
While there are many ways to advertise your business, they generally fall into one of two categories: traditional and digital. Traditional marketing, as one can surmise from the name, has been in use for decades. Some would even say centuries. Digital marketing is more modern, taking advantage of newer technology and people’s changing habits.… Read more
Digital Marketing • Google Ads
How Physical Stores Benefit From the Surge in Online Shopping
November 19, 2020 • 3 min read
Digital Marketing • Search Engine Optimization
November 7, 2020 • 4 min read
Everyone Has a Story—How ‘We’re a Big Deal’ Celebrates Canadian Creatives
November 6, 2020 • 3 min read
