June 11, 2021 • 3 min read
By now, we are all familiar with the phrase “new normal,” and we recognize that the events of the past year have had a significant effect on our daily lives. When we take a moment to review, however, it can still be startling just how much of an impact there has been.… Read more
Digital Marketing • Search Engine Optimization
May 17, 2021 • 3 min read
The ongoing pandemic has had an impact on virtually every facet of life, causing companies to go out of business, employees to work from home, and students to attend online classes. Adapting to these strange new circumstances has been necessary for those who want to maintain any semblance of a normal life.… Read more
February 8, 2021 • 4 min read
If they weren’t already aware of it, many businesses discovered in the past year the importance of their marketing presence. Simply pouring money into your marketing efforts, however, is not enough—you need to be sure that you are investing in strategies that work. This involves finding the right platforms for your business and using them effectively to reach your goals. To measure whether your marketing is effective, here are some points to consider.
Digital Marketing • Social Media
January 20, 2021 • 4 min read
We have all had to make significant changes over the past year and that has resulted in a marketing landscape that is quite different for 2021. Not only have the ways in which we do business changed, but priorities have also shifted to health and well-being.
Digital Marketing • Search Engine Optimization
November 7, 2020 • 4 min read
Canada is in the midst of a sudden and dramatic shift. While interest in e-commerce has been growing in recent years, the arrival of COVID-19 forced Canadian retailers of all sizes to quickly adapt and avail themselves of this resource, opening their virtual doors even as their physical ones closed.… Read more
September 23, 2020 • 5 min read
We speak with Drew Kahuʻāina Broderick, an O’ahu-based artist whose work explores romanticized images of Hawai’i and the contexts surrounding them, about marketing’s complicated role in tourism.
Digital Marketing • Google • Search Engine Optimization
August 31, 2020 • 4 min read
Of course, most people and businesses would say that they want to avoid getting negative reviews, but strangely enough, many are not actively pursuing good Google reviews, not realizing that this is causing them to lose out in the long run.… Read more
Digital Marketing • Google Ads
August 20, 2020 • 3 min read
Very few of us, if any, have managed to remain untouched by COVID-19. Virtually everyone has been affected to one degree or another, sometimes physically and sometimes financially. Business owners are no less vulnerable than anyone else. Whether you run a large business or a small one, you may be wondering about the best way to manage your digital marketing, specifically your pay-per-click (PPC).… Read more
