Digital Marketing

Digital Marketing

Digital Transformation is the New Normal

June 11, 2021  •   3 min read

By now, we are all familiar with the phrase “new normal,” and we recognize that the events of the past year have had a significant effect on our daily lives. When we take a moment to review, however, it can still be startling just how much of an impact there has been.… Read more

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Digital Marketing

Measuring Your Marketing

February 8, 2021  •   4 min read

If they weren’t already aware of it, many businesses discovered in the past year the importance of their marketing presence. Simply pouring money into your marketing efforts, however, is not enough—you need to be sure that you are investing in strategies that work. This involves finding the right platforms for your business and using them effectively to reach your goals. To measure whether your marketing is effective, here are some points to consider.

Top Marketing Tips for 2021

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Top Marketing Tips for 2021

January 20, 2021  •   4 min read

We have all had to make significant changes over the past year and that has resulted in a marketing landscape that is quite different for 2021. Not only have the ways in which we do business changed, but priorities have also shifted to health and well-being.

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Digital MarketingSearch Engine Optimization

Corona Virus and E-Commerce

November 7, 2020  •   4 min read

Canada is in the midst of a sudden and dramatic shift. While interest in e-commerce has been growing in recent years, the arrival of COVID-19 forced Canadian retailers of all sizes to quickly adapt and avail themselves of this resource, opening their virtual doors even as their physical ones closed.… Read more

PPC Strategy In Uncertain Times

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PPC Strategy In Uncertain Times

August 20, 2020  •   3 min read

Very few of us, if any, have managed to remain untouched by COVID-19. Virtually everyone has been affected to one degree or another, sometimes physically and sometimes financially. Business owners are no less vulnerable than anyone else. Whether you run a large business or a small one, you may be wondering about the best way to manage your digital marketing, specifically your pay-per-click (PPC).… Read more