Interviews

Digital Marketing Major Tom interview

Interviews

When eCommerce Lacks Diverse Representation – How One Agency Filled the Gap

September 18, 2020  •   4 min read

Major Tom, a full-service digital marketing agency — with offices in New York, Toronto, and Vancouver — recognized a need for increased audience representation and created diverse digital avatars to help address the issue. REACH spoke with Tina Star, Group Director of Media, to learn more about the project and the motivations behind its launch.

representation matters

Interviews

Authentic Allyship in Marketing: Interview with Tammy Tsang, Co-Founder of AndHumanity, Inclusive Marketing Agency

September 10, 2020  •   6 min read

There’s an old adage that says, “Necessity is the mother of invention.” Simply, it means when crisis arises, or when the need for a solution becomes imperative, you are forced to find ways of getting or achieving it. Today, it’s hard to think of something more urgent and more necessary than working towards creating a world that is fair, just, and inclusive.… Read more

SPUD interview: what does it mean to be a sustainable grocery store?

Interviews

What Does It Mean to Be a Sustainable Grocery Store?

August 28, 2020  •   4 min read

SPUD uses their resources to create a positive impact on the environment, while providing customers with fresh, organic, sustainably sourced groceries.  (All photos courtesy of SPUD) In 1997, there was a little company called Small Potatoes Urban Delivery. The Vancouver-based service would send customers boxes of produce that was so fresh there was still dirt on it.… Read more

The New School: How UBC is Keeping Students Connected Through Online Learning

Interviews

The New School: How UBC is Keeping Students Connected Through Online Learning

August 14, 2020  •   6 min read

Photo by Andrea Piacquadio While transitioning to virtual learning has been a challenge, the University of British Columbia has taken a thoughtful approach to support both students and faculty. Blind panic. That’s how Simon Bates, Associate Provost for Teaching and Learning at the University of British Columbia (UBC), describes the mood behind the scenes as the post-secondary institution prepared the switch to online learning at the start of a global pandemic.… Read more

Flying High at YVR

Interviews

Flying High at YVR: A story of pioneering and leadership

August 13, 2020  •   5 min read

(Photo courtesy of Vancouver Airport Authority) How the Vancouver Airport Authority implemented a media relations campaign in preparation for the legalization of cannabis in Canada Vancouver Airport Authority is a community-based, not-for-profit organization that manages Vancouver International Airport (YVR). YVR is Canada’s second busiest airport, connecting people to destinations in Canada, the U.S.… Read more

Sparkling Hill Resort aerial

Interviews

In Conversation with Sparkling Hill Resort: How the luxury wellness resort reopened with confidence in a new world

July 28, 2020  •   5 min read

(All photos courtesy of Sparklinghill.com) Sparkling Hill Resort is a health and wellness retreat nestled atop Mount Royce in the northern Okanagan Valley in the heart of British Columbia’s world-class wine region. As you turn off the 97 Highway, tranquil winding roads surrounded by bucolic vistas — rolling hills, grazing cows, grassy fields — set the stage for your rejuvenating experience.… Read more

Sea to Sky Gondola

Interviews

Brand loyalty at the crux of the Sea to Sky Gondola’s comeback

July 15, 2020  •   4 min read

The Sea to Sky Gondola is one of British Columbia’s most iconic attractions, the crowning glory of the city of Squamish, B.C., drawing visitors from around the world. Guests ride the gondola’s cable cars 885m to the summit taking in sweeping views of Howe Sound—glimmering coastal waters, majestic mountainscapes, cloud-kissed treetops—you’re surrounded by the vast, awe-inspiring bounty of the Pacific Northwest.… Read more