November 9, 2020 • 4 min read
It’s hard to believe, but there was a time when rising food entrepreneur Christine Yee didn’t imagine she’d ever work in the food business again. Growing up in Regina, Saskatchewan, Yee was one of five siblings who grew up working behind the scenes in the family restaurant.… Read more
November 6, 2020 • 3 min read
Jill Kabush has always been an inquisitive person. She loves being on the listening end of conversations, asking questions, and learning all about what makes you you. That insatiable curiosity led her to found We’re a Big Deal (WBD), a Vancouver-based publication that profiles creatives in a wide variety of industries, “shining a spotlight on the people who make up Canadian culture.”… Read more
October 9, 2020 • 4 min read
If you rewind to 1995, there’s an undeniable lack of racial diversity in film and media discourse. With Hollywood as one of the biggest exporters of culture at the time, diverse representation on screen was limited and depictions that made the cut mostly perpetuated false narratives and reinforced stereotypes, further relegating racialized people to the margins with very little opportunities to gain ground otherwise.… Read more
October 5, 2020 • 4 min read
Montréal-based fashion designer Silvia Gallo comes from a family of entrepreneurs. After working for over 15 years as a brand manager for international companies such as Michael Kors and PUMA, Gallo ventured out to make a mark for herself and founded her luxury vegan brand, jeane & jax, in 2014. It wasn’t simply her entrepreneurial spirit that drove Gallo to start her fashion business, but the desire to make a positive impact in the world.
September 18, 2020 • 4 min read
Major Tom, a full-service digital marketing agency — with offices in New York, Toronto, and Vancouver — recognized a need for increased audience representation and created diverse digital avatars to help address the issue. REACH spoke with Tina Star, Group Director of Media, to learn more about the project and the motivations behind its launch.
September 10, 2020 • 6 min read
There’s an old adage that says, “Necessity is the mother of invention.” Simply, it means when crisis arises, or when the need for a solution becomes imperative, you are forced to find ways of getting or achieving it. Today, it’s hard to think of something more urgent and more necessary than working towards creating a world that is fair, just, and inclusive.… Read more
August 28, 2020 • 4 min read
SPUD uses their resources to create a positive impact on the environment, while providing customers with fresh, organic, sustainably sourced groceries. (All photos courtesy of SPUD) In 1997, there was a little company called Small Potatoes Urban Delivery. The Vancouver-based service would send customers boxes of produce that was so fresh there was still dirt on it.… Read more
August 21, 2020 • 4 min read
(Photo courtesy of www.vfs.edu) Before making it big with movies like Clerks, Jay and Silent Bob Strike Back and Mallrats, and creating the ubiquitous silent character that would become part of the movie culture lexicon, acclaimed filmmaker Kevin Smith attended Vancouver Film School (VFS).… Read more
Digital Marketing • Google Ads
How Physical Stores Benefit From the Surge in Online Shopping
November 19, 2020 • 3 min read
Digital Marketing • Search Engine Optimization
November 7, 2020 • 4 min read
Everyone Has a Story—How ‘We’re a Big Deal’ Celebrates Canadian Creatives
November 6, 2020 • 3 min read
