Knowledge Base

We combine data-driven insights with creative precision to deliver measurable growth. As a Premier Google Partner (top 3% globally) and an agency with offices across the UK and Canada, we bring both local expertise and international perspective to every campaign. Marwick Marketing has offices in Newquay, UK and Squamish, Canada - an agency that never sleeps. Marwick Marketing is also a Shopify Partner, META Business Partner and a finalist in the Global Search Awards in Google Ads and SEO.

It begins with a discovery call where we learn about your business goals, challenges, and target audience. From there, we build a tailored digital marketing strategy focused on results — not vanity metrics. Once approved, we set clear KPIs and tracking dashboards before launching your campaign.

Transparency is at the heart of what we do. Clients receive detailed, interactive monthly reports covering business growth, SEO, AI Overview data, Google Ads metrics, Social Media metrics, conversions, and ROI. You’ll also have direct access to your account manager for real-time updates and strategic discussions. We’ll also create a custom marketing dashboard specifically for you and your business.

This depends on the service. SEO typically shows significant gains within 3–6 months, while paid campaigns (like Google Ads or META Ads) can generate results almost immediately after optimisation begins.

Yes. Every Marwick client has a dedicated account manager supported by a team of channel specialists — SEO strategists, paid media experts, and data analysts — ensuring consistent communication and performance excellence.

Absolutely. We love connecting face-to-face. You can visit our offices in Cornwall, UK, or Vancouver, Canada, or we can schedule a virtual strategy session that fits your schedule.

SEO (Search Engine Optimisation) is the process of improving your website’s visibility in Google’s organic search results. It drives long-term traffic, brand authority, and revenue without relying solely on paid ads.

Our SEO services cover technical SEO audits, on-page optimisation, content strategy, local SEO, eCommerce SEO, and link building. We tailor each strategy to your industry, target market, and growth goals.

We track keyword rankings, organic traffic, conversions, and ROI — not just vanity metrics. You’ll see clear benchmarks and monthly progress reports that show how your visibility and performance evolve over time.

We work with all major CMS platforms including WordPress, Shopify, and WooCommerce, optimising technical structure, schema markup, and content strategy for each.

Our SEO audits analyse everything from site speed and crawlability to content quality and backlinks. You’ll receive a full report with actionable recommendations to improve rankings and user experience.

Local SEO helps your business appear in Google Maps and location-based searches. It’s essential for service-area businesses and brick-and-mortar stores aiming to attract nearby customers.

Google Ads is a pay-per-click (PPC) platform that lets businesses appear at the top of search results instantly. You only pay when someone clicks on your ad, making it one of the most efficient ways to drive qualified traffic.

As a Premier Google Partner Agency (top 3%), we’re certified directly by Google for performance and spend volume. Our campaigns are built using advanced data segmentation, conversion tracking, and AI-driven optimisation to maximise ROI.

We build each campaign around your goals — whether that’s lead generation, eCommerce sales, or local visibility. Every ad group targets specific keywords, with custom ad copy, landing pages, and conversion tracking built in.

You’ll receive real-time access to performance dashboards showing clicks, conversions, ROAS, and cost per lead. Monthly reports include insights and recommendations for ongoing optimisation.

Yes. We manage all campaign types — Search, Display, Performance Max, Shopping, and YouTube Ads — ensuring your brand reaches your ideal audience across the Google ecosystem.

We work with both growth-stage businesses and enterprise brands. Campaign budgets typically start from £1,000/month, with spend scaled strategically based on performance data.

We design and build high-performance websites using WordPress, Elementor, and Shopify — platforms that allow for both design flexibility and marketing scalability. Every site is built with SEO, mobile responsiveness, and speed in mind.

Our development process includes technical SEO implementation from day one — schema markup, metadata, structured headings, image optimisation, and Core Web Vitals performance tuning — ensuring your site ranks as beautifully as it looks.

We start with a discovery and sitemap phase to define your structure and goals. Then, our designers create an on-brand homepage concept before full site development in Elementor or Shopify. You’ll receive staging previews and feedback rounds before launch.

Absolutely. We frequently migrate outdated or underperforming websites to modern platforms like WordPress or Shopify while maintaining SEO equity and existing page authority. The result: faster load times, higher conversion rates, and better ROI.

Yes. We offer ongoing website care plans, including plugin updates, uptime monitoring, speed optimisation, and technical support — so your website continues performing at its best long after launch.

LLMO (Large Language Model Optimisation) is the next evolution of SEO. It ensures your brand is discoverable in AI-driven environments such as ChatGPT, Google SGE, and Gemini — where users ask questions conversationally instead of typing keywords.

AI-driven search is transforming how people find information. LLMO future-proofs your online visibility by ensuring your business remains relevant as search engines move toward generative and conversational results.

Traditional SEO focuses on keyword-based ranking in search results. LLMO goes deeper — optimising how AI systems understand your content’s meaning, authority, and relevance to user intent.

We manage campaigns across META (Facebook & Instagram), LinkedIn, TikTok, and Pinterest — focusing on audience targeting, creative strategy, and measurable conversions.

Our team combines creative storytelling with precise data targeting. Every ad is A/B tested and optimised using AI-powered insights to maximise engagement, click-through rates, and return on ad spend (ROAS).

You’ll receive transparent monthly reports that include engagement metrics, conversions, and revenue attribution — plus real-time dashboard access. We measure what matters most: sales, leads, and ROI.

Yes. Our in-house design team crafts visuals, headlines, and copy that align with your brand voice and campaign goals. We also offer video ad editing and social-friendly content creation.

We take a unified approach — combining data from SEO, Google Ads, and social platforms to build remarketing audiences and ensure consistent messaging across every channel.