- HTML5 Mobile Responsive As Standard
- Affordable Pricing and Never Outsourced!
- Fully Integrated Google Analytics, Google Webmasters, and Conversion Tracking
- Full On-Site Search Engine Optimization for better Google Ranking
- 100% British Columbian Web Design Team
Our strategic approach to any website design and development project means that we single-mindedly aim to produce a new site that is more about engaging with your audience through creativity and function than it is about being a simple-to-use CMS. We have an experienced team of designers and developers who understand the core principles of WordPress and how to extend it with the use of themes, widgets, and plugins.
- McQuarrie – BC’s Local Law Firm
- Traffic Safety Zone – Full e-commerce solution
- Norburn Dental Clinic – Dental Clinic in Burnaby
- Errant Surf Holidays – Full online booking, branding, social media branding, bespoke CRM
- Squamish.com – Capturing the magic of Squamish
- Community Futures – Helping Local Companies
- BC Timberframe – Custom Build Homes
- Priority Building Services – Cleaning Company in Vancouver
- Canadian Internet Marketing Conference – Marketing Conference
- Coquitlam Centre Dental Clinic – Dental Clinic
- Valley First Aid – Full online booking, online payment, and course management
So if you are looking for a website design company in Vancouver or a website design company in Langley. You know you are making the right choice by picking Marwick Marketing Inc. Usability and utility, not the visual design, determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, a user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. Here are a few tips from our website design company.
1. Don’t make users think
According to Krug’s first law of usability, the web-page should be obvious and self-explanatory. When you’re creating a site, your job is to get rid of the question marks — the decisions users need to make consciously, considering pros, cons, and alternatives. If the navigation and site architecture aren’t intuitive, the number of question marks grows and makes it harder for users to comprehend how the system works and how to get from point A to point B. A clear structure, moderate visual clues, and easily recognizable links can help users to find their path to their aim.
2. Don’t squander users’ patience
In every project when you are going to offer your visitors some service or tool, try to keep your user requirements minimal. The less action is required from users to test a service, the more likely a random visitor is to actually try it out. First-time visitors are willing to play with the service, not filling long web forms for an account they might never use in the future. Let users explore the site and discover your services without forcing them into sharing private data. It’s not reasonable to force users to enter an email address to test the feature.
3. Make use of effective writing
As the Web is different from print, it’s necessary to adjust the writing style to users’ preferences and browsing habits. Promotional writing won’t be read. Long text blocks without images and keywords marked in bold or italics will be skipped. Exaggerated language will be ignored. Talk business. Avoid cute or clever names, marketing-induced names, company-specific names, and unfamiliar technical names. For instance, if you describe a service and want users to create an account, “sign up” is better than “start now!” which is again better than “explore our services”.