Google Ads Agency

Smarter Advertising, Real Results — Powered by Google and AI

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Let's Grow!

“

Marwick Marketing have been our Google Ad agency for a few years now. With useful insights and regular meetings, we feel we're in a much better position to understand and make informed decisions on how we grow our online business. Certainly more than we did before working with Marwick.

”

SD Hardware - Plymouth, UK

Our Google Ad Services

Search Ads

Appear in the exact moment someone is searching for your product or service. Our campaigns use advanced keyword segmentation, match types, and automated bidding to target intent — not just clicks.

Performance Max Campaigns

Google’s most advanced AI-driven campaign type. Performance Max uses machine learning to optimise across all Google channels (Search, YouTube, Display, Discover, Gmail, and Maps) from a single campaign.
We manage these campaigns using custom conversion data, audience signals, and creative asset variations to let Google’s AI find the best-performing combinations.

Display Ads

Build brand awareness and remarket to previous site visitors through Google’s Display Network, reaching over 90% of internet users worldwide. We create highly targeted, visually engaging ads that keep your brand visible across premium placements.

YouTube Ads

Use video storytelling to reach your audience on the second-largest search engine in the world. We plan and execute video ad campaigns optimised for awareness, engagement, or conversion — depending on your goals.

Shopping Ads (and Smart Shopping / PMax for E-Commerce)

As a Shopify Partner Agency, we specialise in Google Shopping for retail and e-commerce brands.
We optimise product feeds, Merchant Center setups, and campaign structures to increase visibility and maximise ROAS.

Local Services Ads

For service businesses, Local Services Ads help you appear at the very top of search results — complete with reviews, verification, and pay-per-lead pricing. We manage verification, setup, and ongoing optimisation to keep your local leads flowing.

How AI Transforms Google Advertising

Google’s AI and machine learning tools have revolutionised digital advertising. We use them strategically — never blindly.

Smart Bidding:

AI analyses thousands of signals in real time (device, location, time, intent) to automatically adjust bids for each auction. We guide the algorithms by setting clear conversion goals and refining data inputs.

Responsive Search & Display Ads:

Google’s AI dynamically combines headlines and descriptions to deliver the most effective version for each user. We craft all inputs manually to ensure the AI has the right assets to work with.

Audience Signals:

We use your CRM and first-party data to train Google’s AI, helping it find more people like your best customers while maintaining brand control.

Data Insights & Predictive Modelling:

Google Ads’ AI-driven insights show which keywords, audiences, and creatives are trending upward — allowing us to pivot strategies before competitors even notice.

AI makes decisions fast; our role is to make sure it makes the right ones.

Our Google Ad Process

Discovery & Audit – Evaluate your current account structure, spend efficiency, and missed opportunities.
Strategic Planning – Define campaign types, targeting, and creative strategy aligned with your goals.
Campaign Build – Create precise, conversion-focused campaigns using best practices and advanced audience segmentation.
Optimisation & AI Training – Feed data back into Google’s systems to improve accuracy and conversion value.
Reporting & Growth – Deliver clear, actionable insights — not vanity metrics — and scale success efficiently.

Premier Google Partner

Recognised by Google for excellence in performance and growth.

Full-Funnel Expertise

From Search and YouTube to Display, Shopping, and Performance Max.

AI with Oversight

We let automation work harder, not unchecked. Every algorithm is guided by human strategy.

Transparent Performance Reporting

Clear insights on cost per conversion, ROAS, and growth trends.

Let's Talk Google Advertising!

We Specialise in

Destinations & Resorts

Living in Cornwall we’re in the heart of the Tourism industry which gives us the knowledge to leverage acquisition channels we know that to work especially in one of the most competitive industries, you need an expert.

E-Commerce

We’ve been online since 2012 helping retail & e-commerce businesses thrive through complex strategic campaigns and have the experience to help propel your business to the next level and harness the power of online sales.