Google Analytics (GA4) Configuration Agency

Get Accurate, Actionable Data with Expert GA4 Setup

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Let's Grow!

“

We have been working with Marwick for almost 2 years and we've been really pleased with the support and guidance they have given us and we are seeing fantastic results.

”

Whyfield Accountants - Truro

Our GA4 Services

GA4 Property Setup

We configure your GA4 property from the ground up, linking it with Google Ads, Search Console, and Tag Manager for seamless tracking.

Enhanced Event Tracking

We define and implement custom events and parameters that align with your key performance metrics — from form submissions and button clicks to checkout completions.

E-Commerce Tracking (Shopify, WooCommerce, WordPress)

We integrate GA4 with your online store, ensuring every product view, add-to-cart, and purchase is tracked accurately and attributed correctly.

Cross-Domain & Subdomain Tracking

We unify multiple domains and subdomains under one GA4 property to maintain accurate session data and user journeys.

Conversion Setup & Debugging

We configure meaningful conversions, verify data accuracy, and resolve issues with duplicate tracking, missing tags, or misfiring pixels.

Data Layer & Tag Manager Implementation

We deploy and manage your tracking infrastructure through Google Tag Manager (GTM), ensuring flexibility and scalability for future campaigns.

Dashboard & Reporting Customisation

We build intuitive GA4 dashboards that surface the insights that matter — revenue, acquisition, engagement, and retention.

Our Google Analytics GA4 Process

Audit & Strategy – Review your current tracking setup and define a measurement plan aligned with business goals.
Implementation – Configure GA4, GTM, and key integrations with precision.
Testing & Validation – Verify all data is accurate, clean, and firing correctly.
Training & Handover – Provide team training so you can navigate GA4 confidently.
Ongoing Support – Continuous maintenance and reporting refinement as your business grows.

Premier Google Partner

Direct access to Google support and best practices.

Certified GA4 & GTM Specialists

Experts in advanced tracking, data modelling, and attribution.

Custom Measurement Frameworks

Built around your exact goals, not generic templates.

Cross-Platform Expertise

Full integration across Google Ads, Meta, and Shopify.

Let's Talk GA4 Configuration!

We Specialise in

Destinations & Resorts

Living in Cornwall we’re in the heart of the Tourism industry which gives us the knowledge to leverage acquisition channels we know that to work especially in one of the most competitive industries, you need an expert.

E-Commerce

We’ve been online since 2012 helping retail & e-commerce businesses thrive through complex strategic campaigns and have the experience to help propel your business to the next level and harness the power of online sales.