Google Shopping Optimisation Agency

Maximise Your E-Commerce Sales with Expert Google Shopping Management

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Let's Grow!

“

Marwick Marketing have been our Google Ad agency for a few years now. With useful insights and regular meetings, we feel we're in a much better position to understand and make informed decisions on how we grow our online business. Certainly more than we did before working with Marwick.

”

SD Hardware - Plymouth, UK

Our Google Shopping Services

Product Feed Optimisation

We rewrite and structure your product data with optimised titles, attributes, and descriptions that match real search intent and improve ad relevance.

Merchant Center Management

We manage the setup, linking, and maintenance of your Google Merchant Center, ensuring no feed errors or policy issues slow your sales.

Shopping Campaign Structure

We build granular campaign structures that segment products by profit margin, performance, and seasonality — ensuring smarter bidding and cleaner insights.

Smart Shopping & Performance Max Campaigns

We manage and optimise Google’s AI-powered campaign types, combining machine learning with human oversight for the best balance of automation and control.

E-Commerce Tracking & Measurement

We configure Google Analytics 4 and enhanced conversions to track revenue accurately and attribute value across channels.

Continuous Optimisation

Ongoing testing, feed updates, and bid adjustments keep your campaigns competitive year-round.

Why Google Shopping Optimisation Matters

Success on Google Shopping depends on more than ad spend. Product feeds must be complete, structured correctly, and rich with keyword data.

Our Process Ensures:

Higher visibility across relevant searches.
Better alignment between ad copy and product intent.
Lower cost per conversion through accurate targeting.
Stronger return on ad spend (ROAS).

Audit & Setup

Review your Merchant Center and current feed for optimisation opportunities.

Feed Enhancement

Refine titles, attributes, and categories for SEO-driven performance.

Campaign Build

Segment by product type, margin, and inventory levels.

AI-Driven Optimisation

Leverage Google’s automation tools with strict performance oversight.

Let's Talk Google Shopping!

We Specialise in

Destinations & Resorts

Living in Cornwall we’re in the heart of the Tourism industry which gives us the knowledge to leverage acquisition channels we know that to work especially in one of the most competitive industries, you need an expert.

E-Commerce

We’ve been online since 2012 helping retail & e-commerce businesses thrive through complex strategic campaigns and have the experience to help propel your business to the next level and harness the power of online sales.