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September 23, 2020 • 6 min read
We speak with Drew Kahuʻāina Broderick, an O’ahu-based artist whose work explores romanticized images of Hawai’i and the contexts surrounding them, about marketing’s complicated role in tourism.
September 18, 2020 • 4 min read
Major Tom, a full-service digital marketing agency — with offices in New York, Toronto, and Vancouver — recognized a need for increased audience representation and created diverse digital avatars to help address the issue. REACH spoke with Tina Star, Group Director of Media, to learn more about the project and the motivations behind its launch.
September 10, 2020 • 6 min read
There’s an old adage that says, “Necessity is the mother of invention.” Simply, it means when crisis arises, or when the need for a solution becomes imperative, you are forced to find ways of getting or achieving it. Today, it’s hard to think of something more urgent and more necessary than working towards creating a world that is fair, just, and inclusive.… Read more
Digital Marketing • Google • Search Engine Optimization
August 31, 2020 • 4 min read
Of course, most people and businesses would say that they want to avoid getting negative reviews, but strangely enough, many are not actively pursuing good Google reviews, not realizing that this is causing them to lose out in the long run.… Read more
